John Ferriola is the former CEO of Nucor, America's preeminent steelmaker. At Nucor, operating crews take responsibility for business development, capital planning, product innovation, process improvement, and cross-plant coordination. Every worker is trained in the economics of steel, and generous bonuses reward teams for boosting capital efficiency. Overhead is a fraction of the industry, while productivity and profitability are far higher. In this episode of the New Human Movement, former CEO John Ferriola unpacks the key ingredients of Nucor's unique management approach and shares some practical lessons for leaders aiming to ignite ingenuity at scale.